Retargeting shows ads for your hotel to past visitors as they browse other sites. Hotel Waitlist contacts guests who told you their dates, by email, when a room for those dates is available, and you only pay when they book.
| Hotel Waitlist | Retargeting ads | |
|---|---|---|
| What triggers it | A guest leaves your booking engine without booking, or searches dates with no availability, and gives their email. | A visitor who accepted marketing cookies later browses a site or app in the ad network. |
| Who it reaches | Guests who chose to join the waitlist for their dates. | Visitors who accepted marketing cookies, whether or not they searched dates. |
| When the guest hears from you | When a matching room is available for their dates. | Whenever the ad network next shows them an ad, regardless of availability. |
| What the guest is offered | An offer chosen for that guest and those dates, with a link back to that room. | An ad for the hotel, sometimes for the room or dates they viewed. |
| How you pay | 10% commission on bookings Hotel Waitlist delivers. Nothing for sign-ups that don't book. | Per impression or per click, whether or not a booking follows. |
| Where the booking happens | In your own booking engine, with the guest's dates pre-selected. | Wherever the ad links, usually your own website. |
The two cover different guests. Retargeting reaches visitors who left no details; Hotel Waitlist handles the guests who did, and costs nothing unless they book.
There is no setup fee and no monthly fee. You pay a 10% commission on the net room revenue of bookings Hotel Waitlist delivers, and nothing for waitlist sign-ups that don't book.
A booking counts when it is completed in the same tracked session as a Hotel Waitlist interaction, or when it redeems a Hotel Waitlist coupon. No booking is counted twice. Full terms.
No. Hotel Waitlist does not buy ad space or follow guests around other websites. It emails guests who joined the waitlist for their dates, when a room for those dates is available.
No. A guest joins the waitlist by giving their email for specific dates, so Hotel Waitlist does not need them to accept advertising cookies to reach them later.
There is no setup fee and no monthly fee. You pay a 10% commission on the net room revenue of bookings Hotel Waitlist delivers, and nothing for waitlist sign-ups that don't book.
Book a short call and we'll show you what Hotel Waitlist would recover for your property.
Book a Demo