Hotel Waitlist is conversion rate optimisation for hotels: it captures guests who leave your booking engine without booking, or who find no availability, and wins them back as direct bookings when a matching room opens. No upfront cost.
Most visitors aren't ready to book immediately. With Hotel Waitlist, you can stay connected with interested guests and bring them back when they're ready, or when the perfect room becomes available.
Illustrative funnel for 1,000 visitors.
Purpose-built for hotels to maximize revenue and occupancy
Increase revenue per available room by converting abandoned visitors into paying guests. Fill rooms that would otherwise stay empty.
Convert more of the visitors you’ve already paid to acquire. Targeted, personalized offers turn abandoned bookings into completed ones — and stretch every pound of marketing spend further.
Target visitors with time-sensitive offers for upcoming dates. Turn unsold inventory into revenue with intelligent pricing.
Machine learning continuously analyses which subject lines, send times, and discount levels actually convert. Choose per-property learning that tunes to your guests, network-wide learning that benefits from data across every hotel on the platform, or a hybrid of both.
Capture contact information from visitors who would otherwise leave without a trace. Grow your marketing list organically.
Reduce dependence on OTAs. Bring guests back to your website with personalized offers and save on commission fees.
Works with all major booking engines and PMS systems
Our tags install through your existing Google Tag Manager container. No developer needed, no code changes to your website. Works alongside your booking engine with zero conflicts.
When guests can't find availability or abandon the booking process, we capture their email and preferences with an elegant, non-intrusive prompt.
Our machine learning model picks the send time, subject line, and offer most likely to convert each guest — learning continuously from every open, click, and booking across your property.
Full analytics dashboard shows exactly how many bookings were recovered, revenue generated, and ROI achieved.
Integrates seamlessly with:
10% commission, only on bookings we deliver
Pay 10% commission on the net room revenue of bookings Hotel Waitlist delivers. A booking counts when it is completed in the same tracked session as a Hotel Waitlist interaction, or when it redeems a Hotel Waitlist coupon. The full rules are in our terms.
Hotel Waitlist was born from years of experience across hospitality, data science and revenue management. We saw firsthand how hotels were losing valuable guests simply because there was no way to re-engage visitors who left without booking.
We've combined deep hospitality industry knowledge with modern data science to create a solution that actually works. No complex setup, no expensive retainers, just measurable results.
"In a competitive hospitality market, the hotels that thrive are those who capture every opportunity. Hotel Waitlist gives you the tools to do exactly that."
Every feature is built on solid analytics and real-world testing with actual hotels.
We understand hospitality. Our solution fits your workflow, not the other way around.
We measure success by your success. If we don't deliver bookings, you don't pay.
Hotel Waitlist is a conversion rate optimisation tool for hotels. It captures guests who leave your booking engine without booking, or who find no availability for their dates, and wins them back by email when a matching room opens.
There is no setup fee and no monthly fee. You pay a 10% commission on the net room revenue of bookings Hotel Waitlist delivers, and nothing for waitlist sign-ups that don't book.
A booking counts when it is completed in the same tracked session as a Hotel Waitlist interaction, or when it redeems a Hotel Waitlist coupon. No booking is counted twice, and staff bookings, test bookings and pre-existing bookings are excluded.
SynXis, SiteMinder, Cloudbeds, Mews, Oracle OPERA, Guestline, D-Edge, Profitroom and many more, plus any booking engine that can load Google Tag Manager.
Our tags are installed through your existing Google Tag Manager container, with no changes to your website's code. They run alongside your existing booking engine.
No. Guests are sent back into your own booking engine with their dates and room pre-selected, so every recovered booking is a direct booking with no OTA commission.
A popup or ad offers a generic discount to anyone leaving. Hotel Waitlist records the dates and room type each guest wanted, then contacts them only when that room is actually available, with an offer chosen for that guest.
Our privacy programme is built around UK GDPR, the Data Protection Act 2018 and PECR. The hotel is the controller of guest data and Hotel Waitlist acts as its processor.
Tell us about your property and we'll show you what Hotel Waitlist would recover.